Ben and Jerry’s Ice Cream Founder Visits MSU EcoCAR Team

Jerry Greenfield, co-founder of Ben and Jerry’s Ice Cream, visited the MSU EcoCar team Wednesday, September 30. Jerry came to MSU’s campus for the College of Business’s 3rd Annual Leadership Summit. The lecture series concluded with a “Peace, Love, and Leadership” Closing Extravaganza. Here, more than 2,000 students gathered for free Ben and Jerry’s Ice Cream, festival booths and a speech by Mr. Greenfield on social responsibility. We feel that Ben and Jerry’s commitment to fair trade, going green and sustainability tie closely with some of EcoCar’s many messages. In addition to our station, the Extravaganza included booths from organizations such as the Community Service and Sustainability Committee, MSU Energy Management, MSUEco and the Starkville Community Market. The new MSU EcoCar was a big hit. Several students, faculty and community members stopped by to ask questions about the car; the MSU Shuttle drivers were especially fascinated by the more technical details of the mechanics. Jerry himself came to check out the booth before his presentation, asking detailed questions about the EcoCar project and sharing our enthusiasm for efforts towards sustainability.